How to Innovate the Obvious?“A Story of a Startup Rise to Outperform Fintech Giants”

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The Gulf region has rapidly embraced digital transformation: smartphones, e-commerce,and mobile banking have become everyday staples from Dubai to Riyadh. Yet, amid thissurge, many consumers still face friction when it comes to basic solutions such asflexible payment options. Credit cards and traditional financing often feel out of date with theregion’s fast-moving lifestyle. As a result, […]

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Success Stories

Is Developing an App Really that Important?“One Decision Changes Everything”

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In today’s hyperconnected landscape, the idea of launching an app often floats to the top of every startup’s to-do list. Recent statistics paint a clear picture: digital behavior across Egypt and Gulf region is evolving at an unprecedented pace. Internet access has becomenearly universal in countries like Saudi Arabia and UAE, while Egypt has seen

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Analysis

4 Digital Essentials Every Startup Needs to Grow in 2025

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In the past, launching a business meant having a solid product, areliable team, and a physical storefront. Today, that formula isincomplete. In Egypt and across the Gulf area, markets are evolvingfaster than most businesses can adapt. Mobile-first consumers, algorithmdriven decisions, and rising digital expectations have redefined what itmeans to be “ready”. But transformation isn’t about

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Business Essential
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